Brief: Create a series of animated quotes that would celebrate and promote the release of Archer's seventh season coming to Netflix.
Background Considerations: Choosing quotes and content that are easily accessible to new audiences. Look into the use of sound and its relationship with type, focusing on cadence, syntax and the tone of voice of the speaker. We will look into kinetic typography and its uses appropriately as well as how to use it successfully as a communication tool to highlight the positives and engaging elements of the show. We will also use this brief to help us learn new software: Adobe After Effects
Deliverables:
- Series of kinetic typography animation
- Series of still typography advertisements
- Archer advertisements adhering to the Netflix brand guidelines.