Spanish Holiday Homes: Statistics & Data

Before designing I requested some data from the client: who their target was, who used their services etc. Just to get a better understanding of her target audience and just how large it was. It was after this conversation I realised how much print would have to be able to be translated into Spanish if they decided to go forward with my proposals, type and legibility will be factors that affect this.

Houses:

• What are the main nationalities showing interest?
  Swedish, Danish.
• What are the family sizes?
  1-2
• What age groups are the renters?
  Over 25 and under 65
• What are their incomes (manual labourers, professionals, full time/part time etc.)? Professional or retired, mainly.
• Roughly what percentage speak English?
  25%

Apartments:

• What are the main nationalities showing interest?
  English and Spanish
• What are the family sizes?
  2-4
• What age groups are the renters?
  25-65
• What are their incomes (manual labourers, professionals, full time/part time etc.)? Mainly professional.
• Roughly what percentage speak English?
  75% (Most clients speak some English)

Below, is further statistics requested from the a tourism board within the areas that my clients works within. Although a lot wasn't helpful to me, I find data very interesting and it was intriguing to learn about the numbers and age groups that my client would be dealing with.