Personal Tutor: The Market

The private tutor market is flourishing with the new KS4 curriculum changes. According to a survey completed by EdPlace, the institution was worth £6 billion in 2013. Parents were willing to spend £2,758 on their child’s education (trips, tutors, resources etc.). The Telegraph (source) reported that parents are turning to private tutors due to a lack of ‘adequate support’ for their child at school. This could be down to class sizes and the overall ratio of teachers to students in more disadvantaged areas.

The average private tutor markets themselves online, on Gumtree-style websites, and with business cards. The average private English tutor, with or without a degree and teaching qualification, charges £25-30 per hour. Top tutors, teaching entrance exams for top private schools, can charge up to £120 per hour. Many of the tutors marketing themselves online are subsidising gap years, allowing them to charge English prices which is in their own advantage when travelling most other countries. My client would like to use business cards, as he feels its tactile nature is just better communication, also working in a school, parents evenings and other situations allows him one to one access with parents, in which he could always exchange business cards and offer extra help to other children they may have.