This brief was to create a visual identity for an existing company, that acts as the middle man between holiday home owners and those looking for holiday rentals. It is a small company that handles the interactions, and prides itself on customer services.
My role was the create a package for the client, that would communicate clear direction and simplicity.
This brief was enjoyable, the client was open to more engaging and bright palettes as supposed to a corporate route seen with many other realtors do. The company is young although dealing with clients of all ages. It also represents holidays, which are fun, communicated by the bold playfulness the brand encapsulates. The clients descion to stay away from generic holiday images in the printed contact pieces has enhanced the overall aesthetic, and prevents the brand from appearing dated, or generic. Overall this brief has been successful and I look forward to expanding the brand and continuing to work with this client.
